Can teachers sell?
Written by James Liu on Jan. 20th 2019
“I’m a teacher. I don’t feel comfortable selling.” 

Often times, I hear this from teachers who want to establish their own online teaching business but are afraid of the challenge of selling their programs. Every time they think about sales, they see themselves as a used car salesman trying to steal money from their customers.

While I understand that it may be challenging for teachers, I can’t deny the fact that sales is the most important skill you’ll need to develop if you want your online teaching business to succeed. 

Is there a solution? 
Can you become a teacher who can sell and maybe love sales sometime in the future?  

Yes, there is a solution; but there are two important mindset changes you need to make. If you can make it happen, not only will you be able to confidently sell your programs to students, but you’ll also love sales and enjoy every part of it.  

- It’s not about selling. It is about changing  

If you are a giver and contributor, choosing teaching as a career is your gift to the world. You’re an agent of change who constantly contributes and changes peoples’ lives. The products and services you offer are all about helping students and helping them to become the best possible version of themselves. Sales is the very first step in the process of enrolling them in your program and helping them to achieve the results that they’ve always dreamed of. 

You’ll want to win the sales not because you need the money, but because deep down in your heart, you want to help your students.  

You are on trial sessions with your students, and you’re there to help. Money is simply a sign of commitment that your students need to make. If a student wouldn’t pay $1k for something that could change their life forever, how would you expect them to take massive action and implement what you’ve taught them to improve themselves even if you offered your services for free? 

The moment you divert your mindset away from the fact that you are trying to make money and start realizing that your work is changing peoples’ lives, your confidence in sales will skyrocket.  

- Change with your heart  

Just because you realize that selling to people means that you can change their life, it doesn’t necessarily mean that you truly believe that YOU can actually change their life. When in doubt, just take a look at the value that you offer and understand that when the student signs up for your program, YOU are going to do your utmost to help them achieve the results that they’re investing in. You will change them with your heart.  

Yes, it’s true that a lot of online teachers are struggling financially, that they’re operating in survival mode, and that they would be only thinking about the money when it comes to selling to students. However, by understanding that sales is not about selling, but about changing, and that you’re about to change your students with your heart, you’ll be able to reconnect with the purpose of why you chose teaching as a career in the first place, and you will succeed at selling. 

Watch the video here to learn more about how to start and grow your profitable, sustainable, and scalable business TODAY.

James Liu


James Liu helps online teachers start and grow profitable and scalable online businesses. He is an expert at helping online teachers develop business skills and premium services that allow them to get students on demand and at a higher rate. 
If you're interested in growing your online teaching business, then definitely reach out and request a free strategy session today.
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